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Over half of UK households are subscribed to a video streaming service
What we do
Video on demand (VOD) streaming is rapidly gaining popularity due to evolving consumer habits and modern lifestyles that prioritize convenience and flexibility.
In an era where traditional broadcast schedules often clash with busy personal and professional lives, VoD services offer the freedom to watch content anytime, anywhere, catering to individual preferences. Making it easier for people to access a vast library of movies, TV shows, and other media without the constraints of traditional TV.
VOD is everywhere, become part of it.
Targeted
Advertise against more specific audiences.
The Future
Viewing time for BVOD was 1.2 billion minutes in 2024.
Unrestricted
viewing
Target your audience anytime, anywhere on any device.
Which solution is
right for you?
Traditional
The grandfather of TV
High-reach, premium brand storytelling
Best for: Mass awareness, national campaigns, and emotional storytelling.
Audience Reach: Broad, high engagement during prime-time slots.
Unique Advantage: Combines sight, sound, and motion for emotional impact.
Cost Efficiency (CPM): High cost but excellent reach and impact.
Targeting Precision: Limited; based on TV channel demographics.
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Video on Demand
For demanding audiences
Flexible, digital-first video advertising
Best for: Engaging digital audiences who prefer streaming over live TV.
Audience Reach: Cord-cutters, younger demographics, and digital viewers.
Unique Advantage: On-demand viewing means ads can be inserted at key moments.
Cost Efficiency (CPM): Medium cost, typically lower than linear TV.
Targeting Precision: Moderate; can be based on user behavior and preferences.
Sky Adsmart
Less waste, more impact
Highly targeted, data-driven TV ads
Best for: Precision-targeted campaigns for specific demographics and locations.
Audience Reach: Specific households based on location, income, and interests.
Unique Advantage: Uses first-party data for highly relevant, non-intrusive ads.
Cost Efficiency (CPM): Cost-effective with highly focused targeting.
Targeting Precision: Advanced; uses Sky’s data for hyper-local targeting.
Get in touch for a free, no-obligation detailed strategy based on your objectives.
