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A global market leader within the in vitro
diagnostics industry
Randox Laboratories develops innovative diagnostic solutions for hospitals, clinical, research and molecular labs, food testing, forensic toxicology, veterinary labs and life sciences. With offices and distribution in over 145 countries Randox is dedicated to meeting all testing needs.
On all the time, everywhere.
The Brief
The Randox PCR Testing campaign aims to provide travellers with a seamless solution for meeting international travel requirements. With the growing need for reliable COVID-19 testing, the campaign highlights the ease and convenience of booking PCR tests at designated Randox Travel Centres nationwide. Emphasizing quick, accurate results and stress the importance of planning ahead, while providing clear information on test centre locations, online booking options, and customer support.
The Delivery
we proposed an omni-channel strategy that integrates TV advertising, radio, and podcasts to maximize reach and engagement.
TV Advertising: A 30-second spot that showcases the ease of booking a Randox PCR test, with visuals of stress-free travel preparations and clear messaging about the locations of Randox Travel Centres nationwide. The ad will highlight how simple it is to book online, ensuring travellers can meet international requirements with confidence.
Radio Advertising: A series of short, punchy radio ads that focus on key messaging: convenience, quick results, and accessible testing centres. These ads will play during peak travel planning times, driving home the point that Randox testing is reliable, widely available, and easy to book.
Podcasts: Pre-roll ads in travel and health-related podcasts will target an audience already interested in travel. Emphasizing the seamless process of booking a PCR test.