John Mulholland Motors, a leading car dealership, sought a premium sports sponsorship to align with their brand and target audience. They approached 7747 Media to identify and negotiate a strategic partnership that would enhance their visibility and connect their product offering with an exciting sporting platform. UTV Sports emerged as the ideal opportunity, providing high-profile coverage and audience engagement that matched their brand’s dynamic appeal. 7747 Media facilitated discussions to secure a sponsorship deal that would maximize exposure, brand synergy, and customer engagement through tailored top of the hour ad placements.

To bring the sponsorship to life, 7747 Media devised a creative plan for a series of dynamic TV stings. The concept centered around showcasing John Mulholland Motors' employees as the cast, adding an authentic and personable touch to the campaign. A professional film crew was dispatched to direct and capture engaging moments that seamlessly blended the dealership’s vehicle offerings with the excitement of sports. Clever wordplay was integrated into the visuals—such as “the atmosphere was electric” while plugging in an electric car—ensuring the sponsorship felt both natural and impactful for the audience.