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Create the perfect living space with CosyRoof
the UK’s leading conservatory roof conversion specialists, covering the whole of the United Kingdom and Republic of Ireland. With regional offices based in England, Scotland, Northern Ireland and the Republic of Ireland, CosyRoof have been able to service over 10,000 happy customers throughout the UK & Ireland.
TV that works.
The Brief
CosyRoof approached 7747 Media to help increase brand awareness through a TV advert but wanted to do so in a way that was engaging and informative. Helping them penetrate new markets and increase awareness in their existing ones, by looking at their current and potential audiences and the associated problems these audiences experience.
The Delivery
The TV commercial aimed at showcasing their innovative conservatory conversions that ensure a comfortable living space year-round. Warm in winter and cool in summer was the tag line to show the multi use, year round utilisation (typically people believe a conservatory is a summer use case). The commercial featured a live demonstration of the installation process, highlighting the ease and effectiveness of the transformation.
The goal was to visually communicate the immediate benefits to potential customers. The commercial would then be strategically aired across ITV to target audiences most likely to own conservatories, such as homeowners in coastal areas, ensuring the message resonates with those seeking to enhance their living spaces.