Audiocare approached 7747 Media to develop a campaign promoting the launch of its new branches, offering comprehensive hearing assessments, diagnosis, and tailored treatment. The objective is to increase brand awareness and educate the public on where they can receive bespoke hearing care. The campaign will emphasize expertise, accessibility, and the importance of hearing health, positioning Audiocare as a trusted provider. Through targeted advertising and strategic messaging, 7747 Media will ensure the right audiences are reached, driving footfall to new locations and reinforcing Audiocare’s reputation for personalized, professional hearing solutions.

To bring Audiocare’s message to life, 7747 Media orchestrated a high-quality production shoot within one of Audiocare’s branches, featuring renowned TV presenter Pamela Ballantine. Her involvement reinforced trust and credibility, making the process feel approachable and reassuring. The ad showcased a step-by-step hearing assessment, highlighting how simple and accessible the service is.

Through strategic media planning and buying, the campaign was placed on UTV, ensuring maximum reach across Audiocare’s 10 branches. This broad regional coverage effectively targeted the full potential customer base, driving awareness and footfall to the new locations.